6. How Do You Use My Personal Data?

Under the GDPR, We must always have a lawful basis for using personal data. This may be because the data is necessary for Our performance of a contract with you, because you have consented to Our use of your personal data, or because it is in Our legitimate business interests to use it. Your personal data [will] be used for [one or more of] the following purposes:

• Supplying Our products  to you. Your personal details are required in order for us to enter into a contract with you.
• Providing and managing your Account;
• Providing access to Our website;
• Communicating with you. This may include responding to emails or calls from you. All calls are recorded for training and quality purposes;
• Supplying you with information by [email ] AND/OR [post ] that you have opted-in to (you may unsubscribe or opt-out at any time by simply logging into to your account and unchecking Send News Checkbox. ).
• To help you with deliveries and fulfil your orders.
• In many circumstances we will not disclose personal data without consent. However when we investigate a complaint, for example, we will need to share personal information with the organisation concerned and with other relevant bodies.

With your permission and/or where permitted by law, We will not use your personal data for external marketing purposes. You will not be sent any unlawful marketing or spam. We will always work to fully protect your rights and comply with Our obligations under the GDPR and the Privacy and Electronic Communications (EC Directive) Regulations 2003, and you will always have the opportunity to opt-out.

We do not use any automated system[s] for carrying out certain kinds of decision-making AND/OR profiling.

7. How Long Will You Keep My Personal Data?

We will not keep your personal data for any longer than is necessary in light of the reason(s) for which it was first collected. Your personal data will therefore be kept for the following periods (or, where there is no fixed period, the following factors will be used to determine how long it is kept):

• Until you decide not to do business with us anymore ;
• [Until you request to delete your account ];
• We will keep data like receipts for HMRC purposes;
• We will keep invoices/orders for HMRC purposes;

8. How and Where Do You Store or Transfer My Personal Data?

We will only store or transfer your personal data in the UK. This means that it will be fully protected under the GDPR.

The security of your personal data is essential to us, and to protect your data, We take a number of important measures, including the following:

• We use an SSL Certificate issued by Starfiled Technologies .
• We use Heart Internet Hosting Company. Their servers and location can be seen here: https://www.heartinternet.uk/blog/gdpr-and-heart-internet-frequently-asked-questions/
• We use Transport Layer Security (TLS) to encrypt and protect email traffic;
• We use Antivirus/Firewall software to monitor our systems/email servers 24 hours a day. It monitors for viruses, malicious code and spam;
• We will also monitor any emails sent to us, including file attachments, for viruses or malicious software. Please be aware that you have a responsibility to ensure that any email you send is within the bounds of the law.
• We will be working towards anonymisation of online data, we will inform you of the progress in this Privacy Policy.

9. Do You Share My Personal Data?

We may sometimes contract with the following third parties to supply certain products AND/OR services. These may include payment processing, delivery and external drop ship couriers. In some cases, those third parties may require access to some or all of your personal data that We hold. These could be any of these: XDP and/or Our drivers.

If any of your personal data is required by a third party, as described above, We will take steps to ensure that your personal data is handled safely, securely, and in accordance with your rights, Our obligations, and the third party’s obligations under the law, as described above in Part 8.

If any personal data is transferred outside of the EEA, We will take suitable steps in order to ensure that your personal data is treated just as safely and securely as it would be within the UK and under the GDPR, as explained above in Part 8.

In some limited circumstances, We may be legally required to share certain personal data, which might include yours, if we are involved in legal proceedings or complying with legal obligations, a court order, or the instructions of a government authority.

10. How Can I Control My Personal Data?

• In addition to your rights under the GDPR, set out in Part 4, when you submit personal data via Our Site, you may be given options to restrict Our use of your personal data. In particular, We aim to give you strong controls on Our use of your data for direct marketing purposes (including the ability to opt-out of receiving emails from us which you may do by unsubscribing by managing your [Account ]).
• You may also wish to sign up to one or more of the preference services operating in the UK: The Telephone Preference Service (“the TPS”), the Corporate Telephone Preference Service (“the CTPS”), and the Mailing Preference Service (“the MPS”). These may help to prevent you receiving unsolicited marketing. Please note, however, that these services will not prevent you from receiving marketing communications that you have consented to receiving.
  
  

11. Can I Withhold Information?

You may access [certain areas of] Our Site without providing any personal data at all. [However, to use all features and functions available on Our Site you may be required to submit or allow for the collection of certain data essential to supplying you goods, meaning registering for an account on our website.]

12. How Can I Access My Personal Data?

If you want to know what personal data We have about you, you can ask us for details of that personal data and for a copy of it (where any such personal data is held). This is known as a “subject access request”.

All subject access requests should be made in writing and sent to the email or postal addresses shown in Part 15. [To make this as easy as possible for you, a Subject Access Request Form is available for you to use. You do not have to use this form, but it is the easiest way to tell us everything We need to know to respond to your request as quickly as possible.]

There is not normally any charge for a subject access request. If your request is ‘manifestly unfounded or excessive’ (for example, if you make repetitive requests) a fee may be charged to cover Our administrative costs in responding.

We will respond to your subject access request within [two weeks and, in any case, not more than] one month of receiving it. Normally, We aim to provide a complete response, including a copy of your personal data within that time. In some cases, however, particularly if your request is more complex, more time may be required up to a maximum of three months from the date We receive your request. You will be kept fully informed of Our progress.

You can access your account details at any time by logging in to Our website. You can view your orders and make changes to your account details.

13. Data Breach Notification

• All personal data breaches must be reported immediately to the Data Protection Officer.
• If a personal data breach occurs and that breach is likely to result in a risk to the rights and freedoms of data subjects (e.g. financial loss, breach of confidentiality, discrimination, reputational damage, or other significant social or economic damage), the Data Protection Officer must ensure that the Information Commissioner’s Office is informed of the breach without delay, and in any event, within 72 hours after having become aware of it.
• In the event that a personal data breach is likely to result in a high risk (that is, a higher risk than that described under Part 13.2) to the rights and freedoms of data subjects, the Data Protection Officer must ensure that all affected data subjects are informed of the breach directly and without undue delay.
• Data breach notifications shall include the following information:
• The categories and approximate number of data subjects concerned;
• The categories and approximate number of personal data records concerned;
• The name and contact details of the data protection officer (or other contact point where more information can be obtained);
• The likely consequences of the breach;
• Details of the measures taken, or proposed to be taken, by the Company to address the breach including, where appropriate, measures to mitigate its possible adverse effects.
  
  

14. How we use Cookies?

A cookie is a small file which asks permission to be placed on your computer's hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us.

We do not use tracking cookies or any monitoring processes like Google Analytics. We use login user-based sessions which is required when you login. Then the session is destroyed after you log out. When this changes, we will write about it in this Privacy Policy and amend the clauses where necessary.

You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer.

15. How Do I Contact You?

To contact us about anything to do with your personal data and data protection, including to make a subject access request, please use the following details:
Email address: support[@]heartlandsfurniture.co.uk.
Telephone number: 0121 565 6750.
Postal Address: Cranford Street, Smethwick. West Midlands. Birmingham..

16. Age Consent

You must be 18 years old or over to register on our website.

17. Changes to this Privacy Policy

We may change this Privacy Notice from time to time. This may be necessary, for example, if the law changes, or if We change Our business in a way that affects personal data protection.

Any changes will be immediately posted on Our Site and you will be deemed to have accepted the terms of the Privacy Policy on your first use of Our Site following the alterations. We recommend that you check this page regularly to keep up-to-date. (Updated: 21-05-2018)